Strategic Brand Management 4e

  • Business/Marketing

Description

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Resources for lecturers and students are available below.

Resources for Strategic Brand Management 4e

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Strategic Brand Management 4e Lecturer resources

Rosenbaum-Elliott, Percy, Pervan

Lecturer resources to accompany Strategic Brand Management, 4th edition:

  • PowerPoint slides - A suite of customizable PowerPoint presentations highlighting the main points from each chapter.
  • Resource Box - A useful collection of links to articles, books, YouTube videos, and other websites for use in your teaching.

Strategic Brand Management 4e Lecturer resources

Rosenbaum-Elliott, Percy, Pervan

Lecturer resources to accompany Strategic Brand Management, 4th edition:

  • PowerPoint slides - A suite of customizable PowerPoint presentations highlig...

Strategic Brand Management 4e Student resources

Rosenbaum-Elliott, Percy, Pervan

Student resources to accompany Strategic Brand Management, 4th edition:

  • Web exercises -Develop your understanding of brand strategy with these online exercises, organized by chapter.
  • Web links - Useful annotated web links to key research and organizations for further study.
  • Video links - Annotated links to topical videos relevant to strategic brand management.

Strategic Brand Management 4e Student resources

Rosenbaum-Elliott, Percy, Pervan

Student resources to accompany Strategic Brand Management, 4th edition:

  • Web exercises -Develop your understanding of brand strategy with these online...