Social Media: Enduring Principles

• Solid grounding in academic research. Current books on social media are quickly eclipsed by new trends only months after being published. Although Social Media: Enduring Principles does include current examples, it is primarily based on enduring concepts and modes of inquiry.
• Market oriented approach. Social Media is written based not only on existing research but exhaustive research about what instructors currently teach.
• Discussion questions and exercises.
• Covers both interpersonal and mass media approaches.

Student resources for this title are available on the book's Companion Website